Meta and Google Ads - DUS SKILLS

Meta & Google Ads

Learn how to run powerful ad campaigns on Google, Facebook, and Instagram to reach the right audience and grow any business. This course covers everything from setting up ad accounts, keyword and audience targeting, ad creation, budgeting, to performance tracking.

Rs. 22,000

DUS AI – Details & Registration

The Complete Guide to Google & Meta Advertising

This course teaches you how to create and manage high-performing ad campaigns on Google, Facebook, and Instagram. You’ll discover how to set up ad accounts, target the right audience, choose keywords, design engaging ads, and manage budgets effectively. With practical, step-by-step guidance, you’ll learn how to track performance and make data-driven decisions to maximize ROI.
Whether you’re a business owner looking to increase sales, a freelancer aiming to offer advertising services, or a beginner exploring digital marketing, this course is designed for you. No prior experience is required—just the motivation to learn and apply proven strategies to grow brands and generate results with Google & Meta Ads.

Module 1: Introduction to Digital Advertising

Understanding Google & Meta ad platforms, setting up ad accounts and business managers, basics of audience targeting and campaign objectives

Module 2: Module 2: Creating & Managing Campaigns

Keyword research (Google) & audience insights (Meta), Ad creation: copywriting, visuals, and formats, budgeting, bidding strategies, and campaign setup

Module 3:Optimization & Analytics

Tracking performance with Google Analytics & Meta Pixel, A/B testing and improving ad performance, scaling campaigns for better ROI

This course uses Google Ads Manager, Keyword Planner, Google Analytics, Tag Manager, Canva, Meta Business Suite, Meta Ads Manager, Meta Pixel, Audience Insights, and Creative Hub.

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FAQ's

Q1: Do I need prior experience in digital marketing to join this course?

A: No, this course is beginner-friendly and starts from the basics of online advertising.

Q2: Will I learn both Google Ads and Meta (Facebook & Instagram) Ads?

A: Yes, the course covers step-by-step training for both platforms.

Q3: Will I get a certificate after completing the course?

A: Yes! Upon successful completion, you’ll receive a Certificate of Completion from DUS Skills.

Q4: Can I run ads if I don’t have a business?

A: Absolutely! You can practice with demo projects or promote your personal brand, services, or future clients’ businesses.

Q5: Is the course useful for freelancers?