Market Research & Analysis

Master the skills to analyze markets, understand consumer behavior, and uncover valuable business insights that drive smart decision-making. Learn how to conduct market research, evaluate competitors, interpret data, and transform findings into powerful strategies for brands and businesses. With practical training and real-world tools, this course prepares you for the high-demand field of market research and business analysis. Enroll now and become a professional Market Research & Analysis expert with DUS Skills!

Rs. 22,000

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DUS Skills Market Research & Analysis Training

This course is designed to equip you with practical Market Research and Data Analysis skills that can help you start generating income right after completion. It’s an earning-focused program that enables you to offer research and analytical services on freelancing platforms, support business decision-making as a Research Analyst, or provide competitive analysis and consumer insight solutions to organizations worldwide.

In today’s competitive marketplace, every business needs accurate data to make informed decisions. DUS Skills empowers learners with expert-led training in Market Research & Analysis, helping them stay ahead through practical, career-focused education built around real-world business strategies and tools.

Module 1: Introduction to Market Research

What is Market Research?
The reasons why businesses require market research
Types of Market Research
- Primary research
- Secondary research
Market Research vs. Market Analysis

Module 2: Understanding Your Market

Identifying your target audience
Creating customer personas
Understanding the customer’s needs issues, pain points, and their motivations
Market segmentation
- Demographic
- Geographic
- Psychographic
- Behavioral

Module 3:Competitor Analysis

Identifying direct & indirect competitors
How do you analyze competitors?
- Products
- Pricing
- Marketing strategies
- Strengths and weaknesses
In the process of creating a competitive matrix
Find your competitive edge

Module 4: Market Data Collection Methods Primary Research Methods

Surveys & questionnaires
Interviews
Focus groups
Observations
Testing of products

Secondary Research Methods

Industry reports
Government data
Online databases
Websites of competitors
Social media and insights

Module 5:Market Size & Opportunity Analysis

How can I calculate market size (TAM SAM, TAM, SOM)
Forecasting demand
Finding new market opportunities
Trend analysis
Gap analysis

Module 6: Consumer Behavior Analysis

Patterns of buying
Customer journey mapping
Factors that affect purchasing decision-making
- Social
- Cultural
- Personal
- Psychological

Module 7: Tools for Market Research

Google Trends
Google Keyword Planner
SEMrush / Ahrefs
SimilarWeb
Tools for surveying (Google Forms and Typeform)
Tools for social listening (Brand24, Hootsuite)
AI applications for market analysis (ChatGPT, Claude, Perplexity etc.)

Module 8: Data Interpretation & Reporting

How do I analyze data collected
Transforming raw data into insights
Charts and visualization basics
The process of writing a market research report
Reporting on results to stakeholders or clients

Module 9:Practical Applications

Market research to launch the launch of a new product
Market research can help improve the current business
Market analysis for digital marketing campaigns
Search Engine Optimization (SEO) research and social media

Module 10: Final Project / Assignment

Pick a business idea
Conduct market research of a basic nature
Examine competitors
Identify audience segments
Write a brief market research report

This course uses Industry-standard WordPress Tools and Plugins including:

WordPress – the most popular website-building platform
Elementor Pro – drag-and-drop page builder for designing custom layouts without coding
Kadence Theme & Kadence Pro – fast, lightweight theme with advanced customization options
Kadence Starter Templates – ready-made, professionally designed website templates to launch projects quickly
Premium Plugins Pack – including SEO tools, form builders, security plugins, and e-commerce add-ons
WooCommerce – for creating online stores and managing products/payments
cPanel – for hosting and managing your websites
Cloud Hosting Access – for real-time deployment of your projects

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FAQ's

Q1:Do I need prior experience to learn Market Research?

A:Not at all! This course is beginner-friendly and starts from the basics of research and analysis.

Q2:What is the scope of Market Research in the industry?

A:Market Research Analysts are in high demand in every business sector including tech, finance, e-commerce, healthcare, and marketing due to the need for data-driven decisions.

Q3:Will I learn real-world tools used by professionals?

A:Yes! You will learn tools like Google Analytics, Survey Platforms, Excel/Sheets for data analysis, and research frameworks used globally.

Q4:Can I start freelancing after this course?

A: Absolutely! You can offer services like research reports, competitive analysis, surveys, consumer insights, and data interpretation on platforms like Upwork, Fiverr, and more.

Q5:Will I be able to work with companies after completing the course?

A:Yes, you can work as a Market Research Analyst, Business Analyst, Marketing Strategist, or Research Consultant.

Q6:Is this course suitable for students and professionals?

A:Yes! Whether you’re a student, freelancer, business owner, or marketer—this course is perfect for anyone who wants to master research and data-driven decision-making.

Learning Outcomes

At the end of this course, you’ll be able to conduct professional market research using proven methodologies, run surveys and interviews, analyze data using analytical tools, and convert insights into clear business recommendations. You’ll master competitive analysis, audience segmentation, trend forecasting, and report presentation—skills that are highly demanded across industries. Be confident in delivering research that helps companies grow and make smarter business decisions.