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Search Engine Optimization

  • Sehrish Khan (Trainer)
  • 100+ (Graduates)
  • 5*****(70 reviews)

Learn how to rank websites higher in search engines with our SEO Course. This training covers everything from keyword research, on-page optimization, content strategy, and technical SEO to link building. You’ll gain the skills to drive organic traffic, improve website visibility, and generate leads

Rs. 22,000

  • Course Duration: 3 Months
  • Live Lectures
  • 24/7 Support
  • Lifetime Access
  • Certificate of Completion
  • 15 Days Refund Policy
Get Enroll Now
DUS AI – Details & Registration

SEO Made Simple: From Beginner to Expert

  • This course will teach you how search engines work and how to optimize websites for better rankings. You’ll master keyword research, on-page SEO, technical SEO, content optimization, and link-building strategies. By the end of the course, you’ll be able to implement effective SEO campaigns that increase traffic and improve online presence.
  • This course is designed for students, entrepreneurs, bloggers, freelancers, and digital marketers who want to enhance their online visibility.
Module 1:Introduction to SEO

  • What is SEO?

  • How SEO Works (Search Engine Algorithms)

  • Google Ranking Factors (Core Web Vitals + E-E-A-T)

  • Types of SEO:

    • On-Page SEO

    • Off-Page SEO

    • Technical SEO

    • Local SEO

    • Content SEO

  • What are Keywords & Why Are They Important?

  • Types of Keywords:

    • Short-Tail Keywords

    • Long-Tail Keywords

    • LSI Keywords

    • Transactional, Informational, Navigational Keywords

  • Keyword Research Tools:

    • Google Keyword Planner

    • Ubersuggest

    • Ahrefs

    • SEMrush

    • AnswerThePublic
  • Competitor keyword analysis.
  • Keyword mapping (pagewise keyword placement).

  • Search-Friendly URL Structure

  • Title Tag Optimization

  • Meta Descriptions

  • H1–H6 Heading Structure

  • Keyword Placement Best Practices

  • Image SEO (Alt Text, Compression)

  • Internal Linking Strategies

  • Outbound Linking

  • Content Optimization for SEO

  • User Experience Signals (UX, Time on Page, Bounce Rate)

  • Schema Markup Basics

  • Content Readability + Optimization with AI Tools

 
 

.

  • Technical SEO Introduction

  • Site Speed Optimization:

    • WebP Images

    • Caching

    • CDN (Cloudflare)

  • Mobile-Friendly Test (Responsive Design)

  • Core Web Vitals: LCP, FID, CLS

  • XML Sitemap

  • Robots.txt

  • Fixing Indexing Issues

  • Canonical URLs

  • Website Structure (Silo Structure)

  • HTTP vs HTTPS (SSL)

  • Redirects (301, 302, 404 Handling)

  • Broken Link Checker

 
 

.

  • What is Off-Page SEO?

  • High-Quality Backlinks vs Low-Quality Backlinks

  • Types of Backlinks:

    • Guest Posts

    • Directory Submissions

    • Profile Backlinks

    • Social Bookmarking

    • Forum Posting

    • Q&A Backlinks (Quora)

  • Competitor Backlink Analysis

  • Anchor Text Optimization

  • Disavowing Harmful Links

 
 

.

    • Google My Business creation.
    • Local citations.
    • Reviews optimization.
    • Local NAP consistency (Name, Address, Phone).
    • Local keyword research.
    • Local backlinks.

    • Free & Paid Tools Hands-On:

      • Google Search Console

      • Google Analytics

      • Google Trends

      • Google PageSpeed Insights

      • Screaming Frog

      • Ahrefs

      • SEMrush

      • Moz

      • Rank Math vs Yoast SEO (Full Comparison)

      • Surfer SEO / Neuron Writer (AI Content Optimization)

     
     

  • SEO-Friendly Content Writing

  • Topic Clustering & Content Silos

  • Blogging Strategy (Pillar + Cluster Model)

  • AI Tools:

    • ChatGPT for SEO

    • Jasper

    • SurferSEO

  • Content Calendar Creation

  • E-E-A-T Guidelines (Expertise, Experience, Authority, Trust)

    • Keyword Research for YouTube

    • Title, Description & Tags Optimization

    • High-CTR Thumbnails

    • Audience Retention

    • Video Ranking Checklist

     
     

  • Product SEO

  • Category Page SEO

  • Schema Markup for Products

  • Image Optimization for Stores

  • Review Optimization

  • Technical Fixes for Large Stores

 
 

      • Full Site Audit Checklist

      • Competitor Audit

      • Content Audit

      • Link Audit

      • Technical Audit

      • Reporting & Fixing Issues

       
       

  • Fiverr Gigs (SEO Expert, On-Page SEO, Technical SEO, Keyword Research, Backlinks)

  • Upwork Profile Optimization

  • Client Requirement Gathering

  • SEO Proposal Writing

  • Monthly SEO Reporting Format

  • How to Maintain SEO Clients Long-Term

  •  

This course uses Google Search Console, Google Analytics, Google Keyword Planner, Grammarly, Ahrefs etc.

  • Free Access to AI Tools List & Resources
  • Downloadable Project Files & Code Templates
  • Mini Course: Data Visualization with Python
  • Portfolio-Building Tips & Templates
  • Exclusive Certificate with DUS Skills Branding
  • 1-on-1 Mentorship Session (Limited Slots)
  • Access to Private Learners' Community
  • Free Future Course Updates

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FAQ's

Q1: Do I need prior experience in SEO to join this course?
A: No, the course is beginner-friendly and starts with the basics.
A: No, this course focuses on global SEO strategies, excluding Local SEO.
A: Yes! Upon successful completion, you’ll receive a Certificate of Completion from DUS Skills.
A: Yes, keyword research and keyword optimization are core parts of the training.
A: Yes. The course includes practical skills that you can use to offer services on freelancing platforms, work on AI projects.