AI Digital Marketing Courses

Master the power of AI-driven marketing and build high-impact digital strategies that deliver real results. Learn how to use artificial intelligence tools to automate campaigns, analyze consumer behavior, personalize content, and boost business growth. Discover the latest trends in SEO, social media, email marketing, paid advertising, and marketing automation—all enhanced with AI technology. With hands-on training and real-world projects, this course prepares you for the rapidly expanding digital marketing industry. Enroll now and become an AI Digital Marketing expert with DUS Skills!

Rs. 22,000

DUS AI – Details & Registration

DUS Skills AI Digital Marketing Training

This course is designed to equip you with practical AI-powered Digital Marketing skills that can start generating income right after completion. It’s an earning-focused program that enables you to offer marketing services on freelancing platforms, run high-converting ad campaigns, manage brand growth, or work with agencies and businesses worldwide using advanced AI automation tools.

In today’s digital economy, every business needs smart marketing strategies to stay competitive. DUS Skills empowers learners with expert-led training in AI Digital Marketing, helping them stay ahead through real-world, performance-focused education that combines creativity with data-driven results.

Module 1: Digital Marketing Basics

Digital marketing? (Traditional vs Digital marketing).
Main channels: SEO, Social Media, Email, Paid Ads, Content, Influencers.
Buyer’s journey (Awareness → Consideration → Decision → Loyalty).
Tools overview (Google Analytics, Search Console, SEMrush, Canva, etc.).

Module 2: Social Media Marketing (SMM)

Platforms overview (Facebook, Instagram, Twitter/X, LinkedIn, TikTok, YouTube).
Content strategy (what to post, when to post).
Hashtags, trends, and engagement hacks.
Paid ads (Facebook Ads Manager basics).
Building a brand voice.

Module 3: Search Engine Marketing (SEM) & Paid Ads

Google Ads intro (Search Ads, Display Ads, Video Ads, Shopping Ads).
Facebook/Instagram Ads (audience targeting, budget setting, creatives).
PPC campaign structure (ad groups, keywords, quality score).
Retargeting & remarketing strategies.
ROI & Conversion tracking.

Module 4: Email Marketing

Email list building (lead magnets, forms, popups).
Email automation tools (Mailchimp, ConvertKit, Brevo).
Newsletter vs drip campaigns.
Personalization & segmentation.
Email copywriting hacks (subject lines, CTAs).

Module 5: Content Marketing

Content types: blogs, videos, podcasts, infographics, case studies.
Content calendar & planning.
Storytelling for brands.
Repurposing content (1 video = multiple posts).
Measuring success (engagement, shares, conversions).

Module 6: Influencer & Affiliate Marketing

Finding influencers (micro vs macro).
Influencer outreach strategy.
Affiliate programs (Amazon, CJ, ShareASale).
How to create your own affiliate program.

Module 7: Analytics & Data

Google Analytics basics (users, sessions, bounce rate, conversions).
Google Search Console (keywords, indexing, impressions).
Social media insights (reach, engagement, CTR).
A/B testing landing pages.
KPIs & dashboards.

Module 8: Conversion Rate Optimization (CRO)

Landing page design principles.
CTA placement & psychology.
Heatmaps & user behavior analysis (Hotjar, Crazy Egg).
Sales funnel optimization.

Module 9: Marketing Automation & Tools

CRM basics (HubSpot, Zoho, Salesforce).
Automating social media (Buffer, Hootsuite).
Automating email campaigns.
Chatbots & AI in marketing.

Module 10: Freelancing & Career Path

How to build a digital marketing portfolio.
Case studies & reports for clients.
Fiverr/Upwork gigs for SEO, SMM, Ads.
Building your LinkedIn & personal brand.

This course uses Industry-standard WordPress Tools and Plugins including:

WordPress – the most popular website-building platform
Elementor Pro – drag-and-drop page builder for designing custom layouts without coding
Kadence Theme & Kadence Pro – fast, lightweight theme with advanced customization options
Kadence Starter Templates – ready-made, professionally designed website templates to launch projects quickly
Premium Plugins Pack – including SEO tools, form builders, security plugins, and e-commerce add-ons
WooCommerce – for creating online stores and managing products/payments
cPanel – for hosting and managing your websites
Cloud Hosting Access – for real-time deployment of your projects

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FAQ's

Q1:Do I need prior marketing experience to enroll in this course?

A:No, this course is beginner-friendly and starts from the basics of digital marketing and AI tools.

Q2:What is the future scope of AI Digital Marketing?

A:AI Digital Marketing is one of the fastest-growing career fields, with high demand in agencies, startups, e-commerce, and global businesses.

Q3:Will I learn real tools used by marketing professionals?

A:Yes! You’ll learn Google Ads, Meta Ads, Google Analytics, SEO tools, Email automation, and AI tools like ChatGPT, Canva AI, and more.

Q4:Can I start freelancing after completion?

A: Absolutely! You can offer services like social media marketing, SEO, ad campaigns, content creation, and automation setup on platforms like Upwork & Fiverr.

Q5:Will I work on real-world projects?

A:Yes, you’ll complete hands-on assignments and build a professional portfolio for clients and job opportunities.

Q6:Is this course suitable for students, freelancers, and business owners?

A: Yes! Anyone who wants to learn modern marketing and earn online can join.

Learning Outcomes

At the end of this course, you’ll be able to plan and execute complete digital marketing campaigns using AI tools, run targeted ads, perform SEO and keyword research, create content strategies, and analyze performance data to improve ROI. You will confidently manage marketing automation, build funnels that convert, and apply AI to personalize customer experiences and scale business growth. Become job-ready with the skills needed to succeed in today’s fast-growing digital marketing industry.